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Variable Data
Beyond addressing or personalization of direct-mail pieces, Variable Data Printing has the ability to print in four-color while changing the text, the graphics and/or photographic images based on parameters provided by a database, such as population demographics. This customization process happens without stopping or slowing down the press and is an efficient and cost effective way to manage one-to-one marketing.
Applications
- Personalized Newsletters
- Customized Flyers
- Individual Proposals
- Brochures tailored to your customer(s) or prospect(s)
Benefits
- Gets the recipients attention
- Increases the response rates 30-35% (source: CAP Venture Personalization Study)
- Increases customer retention
- Ability to target Micro Segments of target market
- Cost-effective way to increase return on marketing investment
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